Your link partners should be sites your target market will visit. Think about your product and its subject area and brainstorm to determine where people interested in your product might be looking online. For example, if you’re trying to shift your book about blackjack strategy, it makes sense that the people visiting online casinos would make great customers. Online casinos then could be good partners. Identify top-ranked, high quality casino sites and find the email address of their webmasters.
You can also identify your competitors and see where they trade links.
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