Like reciprocal linking, inward links to your website can be an effective strategy to increase your website’s visibility. Inward links are links pointing to your websites from other websites without providing a reciprocal link from your website.
There are many techniques to improve inward linking. Many of these have enjoyed success. The most proven technique for inward linking is through Ebooks. You can offer interesting and educative Ebooks for free to other websites and they could install the icons or the Ebooks on their sites. The icon or the Ebook you create would have a link to your website. This will allow a spider to crawl through that link and visit you website. For example, a footer on every alternate page can have a link to your website that would increase the probability of your website being listed with a crawler based Search Engine.
Other techniques include posting newsletters, white papers, news stories and press releases at other websites, particularly industry specific and general portals. The newsletters and press releases would contain a link pointing to your website, thus, promoting your website.
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