Offline, classified ads are cheap little adverts that appear at the back of newspapers or magazines. They work well if you’re trying to sell your old Ford Escort or you’re looking for a new home for your tatty sofa, but they’re not too profitable for businesses aiming to keep repeat sales coming in.
That’s offline. Online, things are a little different. But not hugely different.
I post adverts on classified columns, but I don’t expect to make a lot of money from them. What I do expect though is an opportunity to test my headlines and ad copy before I start spending hard cash on AdWords, text links and sales letters.
That’s why I don’t bother with the dollar ads. If I’m going to spend marketing money, I’d rather give it to a search engine than a classified ads column. The return on sales just doesn’t justify it.
But there are places where you can place free ads, and you can actually do this on some of the really big sites like AOL and Yahoo. Even if I don’t make many sales, the fact that I’m getting my product in front of so many people certainly won’t do me any harm.
Occasionally, I’ll post an ad on one of these and monitor how many replies I get.
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