The eternal, changing business plan

Of course, it’s communication that’s the key. The more people you can bring to your websites the more money you’re going to make.

You can have the greatest products in the world sold on the most beautifully designed site on the Web, but if no-one knows where it is, you’re just going to be wasting the twenty bucks or so you’re spending each year on the host.

There are a dozen different ways to bring people to your businesses. This book will discuss about the ones that are most effective. I’m sure there are other ways too. I’m sure you’ll find people who will tell you that this site is great or that method gave them

results. Maybe they’re right, and you’re welcome to try them. What I can tell you is that I’ve tried a lot of different methods and these are the ones that worked for me.

That doesn’t necessarily mean that they will work for you. If there’s one piece of advice regarding online marketing that you learn from this book it’s that marketing has to be flexible. Like I said, I tried a dozen different methods. If I hadn’t kept a constant watch on how those methods were working, if I hadn’t dropped those that weren’t worth the effort and repeated my success with those that brought in cash, I’d still be sitting at my desk, wearing a tie and taking orders from my boss.

I’ll tell you about the methods that I found consistently effective. If they don’t work for your product, give it a little time then switch the methods around.

In the first chapter of this book, I’m going to explain exactly what you have to do to build a website—from selecting a host to mapping the design. Once you’ve got your site up, you have to bring traffic, and that’s what I look at next. I’ll reveal the secrets of successful search engine optimization, how to buy advertising that pays, and how to make the most of the millions of affiliate programs that will pay real dollars for users you’ve never met and never will.

I’ll also examine the various kinds of products you can create and sell online, and finally, I’ll show you how to put everything together to create a truly integrated business system that brings in real cash, hour after hour, day after day!

Making a fortune on the Web is easy. Simply read this book and employ the methods I teach. I know it works because I’ve done it. Whether you choose to do it too, is entirely up to you.