In effect, my system is built on three foundations: the Internet, marketing and the product.
In this book, we are going to look closely at each one of those. In particular, we’ll spend a lot of time talking about the marketing because this really is what the Internet does best.
Let’s just begin by taking a quick glance at why the Internet is the greatest business opportunity since the railroad.
The Internet actually started in 1969 as the ARPANET, a Defense Department system designed to let survivors share files after a nuclear attack. From a handful of top secret computers, it’s grown to fill more than 10 million hosts and millions of domain names.
And it’s still growing. According to a recent survey, the volume of Internet traffic is expected to double annually over the next five years. Consumers are expected to account for 60 percent of all Internet traffic over that period with the rest of the market made up of business users.
What does that mean for you?
It means customers - millions of them.
No other business tool can put the products you sell to so many people so easily. Nothing even comes close.
We’re talking about a potential market of 340 million people around the world who can buy your products 24 hours a day, 365 days a year. If you opened a store on your high street, how many people would walk past your window each month? If you live in Manhattan, maybe a few thousand. If you live in Los Olivos, Ca. maybe a few hundred. On the Internet, there’s no limit to the number of people you can bring through your store front wherever you live.
That’s the power of the Internet. That’s why my online business is bringing in between $1,500 and $2,000 every day. I bring in a lot of customers and I shift a lot of goods.
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