The right product sells itself


In fact, for many of my online businesses, my customers are my goods. When you join an affiliate program, you buy traffic from other sites and pass them onto your partners for a profit. In this book you’ll learn all about affiliate programs. It’ll show you how to build them, how to select your partners and how to turn your traffic into cash.

But traffic is just one kind of product on the Web. Information products are amongst some of the greatest money-spinners currently churning up dollars on the Net. And anyone can create an information product.

Imagine you know how to build a bookcase from scratch. That already makes you a lot more knowledgeable than me - the only thing I know about wood is that it looks great in my fireplace! Maybe one person in a thousand will want to know how to build the kind of bookcase you know how to build. If you’re not a well-known carpenter, no publishing company is going to touch you. It’s just not worth the marketing. On the Web, one person in a thousand gives you a potential market of 340,000 customers. If you write a book and sell it on the Web for just $10 per copy you could make as much as $3,400,000. All you have to do is tell people what you know - and tell them it’s out there. And that costs next to nothing.

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