As many webmasters are now discovering, making money with affiliate programs can be hard work. It is not as simple as uploading some banners then sitting back and collecting commission checks. A more effective way to distribute this content is through newsletters.
As a more creative approach, web savvy marketers are finding that creating a “niche specific” email newsletter is one of the most effective ways to boost profits with affiliate programs. For example, a website about Pets could offer a free newsletter about caring for a pet. The newsletter could include informative articles such as “How to exercise with your dog” and “10 tips on keeping your fishbowl clean”, etc. Pet products such as a dog leash, bowl, and toy should then be included with an affiliate link to encourage a purchase.
One of the main reasons why newsletters are a great way to promote affiliate programs is because of the clickthrough rates. Clickthrough rates for a targeted newsletter can reach anywhere from 10 to 15%. This can be significantly higher than banners and buttons. Obviously if you receive more clickthroughs, you will have a better chance of success.
Moreover, promoting affiliate programs through email allows for the removal of some of those slow loading banners from a web site. Instead, web sites can be filled with much stickier content such as interactive bulletin boards, exclusive articles, chat rooms, and voting booths.
Common sense dictates that featured affiliate products should be related to a newsletter’s target market. If a newsletter is geared towards senior citizens, this market is probably not interested in the latest skateboard gear. Instead, a better fit would be to feature an online greeting card service that pays a commission for each free registration.
Besides, a newsletter should always be opt-it/opt-out. A potential subscriber must request to be on the list and be given instructions on how to unsubscribe. Benefits of an opt-in newsletter include: higher response rates, fewer undeliverable emails, and time saved on list management.
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