You should also be creative in your advertising. Instead of asking for cash in return for advertising space, you can ask for a reciprocal promotion on a partner’s newsletter. As long as you’re not competing, setting up joint ventures with complementary businesses is a great way to increase your customer base - and boost your sales.
For example, you could trade articles or interview other ‘experts.’ Or offer special deals on your partner’s goods.
I look at joint ventures in more detail in the next chapter, but as you read that chapter, bear in mind that almost any joint ventures you create for your business, you can create for your newsletter.
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