The best way to make your joint ventures truly successful is to use exclusivity. Offer your users something they can’t get anywhere else, even if it’s someone else’s services, and you make your users feel that they’re getting a real value by knowing about your site. Of course, if you want your partner to give something truly valuable to your users, you’ll have to do the same for them. That’s not really a problem though. You don’t have to give them all gold watches, but you can offer them a discount or a special offer.
For example, I get a newsletter every week from a marketing guru. Just about every edition he sends me contains at least one offer of a book or some other product at a bargain rate. Those products come from his joint venture partners, and I assume that he’s doing the exact same thing with his products on their newsletters. I get a lot of newsletters, but his is one I always read. I never know what sort of offer I’m going to be made next, and I know that I’m getting a real value in return for my free subscription. If you’ve got a good relationship with a joint venture partner, these are easy to arrange.
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