In my experience, before most people set up an online business they’ve already got a pretty good idea about what they want to sell. It’s often something they’ve worked with in the past or something they use in their spare time, like model aircrafts or football memorabilia. The Web, they believe, is the perfect way to get those products to the public with little expense.
But not everyone comes online with an idea in hand. In this chapter and the next, I’m going to look at two kinds of product you can create and sell on the Web: information products and software programs.
Let’s start with information products.
On the Web, information products mean e-books. These are small books that are downloaded from the Web (like this one) and are usually aimed at niche markets. It costs a lot of money to make a print book and if the market is small, few publishing companies are going to bother with the risk and the expense. E-books cost little more than the time it takes to write them.
And anyone can write an e-book! You don’t have to be John Grisham or the world’s leading expert to write a book. Everyone knows something that other people don’t know,
whether it’s how to fix a TV or how to tell the difference between a blue tit and a crow. You don’t even need to write it yourself. If you’ve got an idea for a book, simply find yourself a ghostwriter, tell them what’s on your mind and get them to write it for you!
The internet now plays an important role in many people's everyday lives. We use it for many different tasks, from finding information to purchasing products online.
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