“Do-it-yourself” and self-improvement books. Straightforward approaches, pictures and analogies that teach everything from archery to amateur zoology.
Although all these types of books sell, the how-to-books and guides are by far the best sellers on the Web. You don’t have to be massively original here. The most profitable books are those that offer a slightly new take on a topic with proven popularity. There’s no point in picking a subject that only interests you and your best pals.
I’ve found that these are the ten most popular - and most profitable - topics for “how-to” e-books.
1. Making money.
2. Saving money.
3. Saving time.
4. Saving effort.
5. Building a more comfortable life.
6. Achieving greater success.
7. Solving a problem.
8. Increasing knowledge.
9. Attaining better health.
10. Gaining information.
Those are pretty general, and clearly you’re going to have to generate ideas that focus on a particular topic. A book entitled “Making Money” isn’t going to sell many copies; a book entitled “Making Millions in Your Pajamas” will.
When you’re looking for a topic, first make sure it’s a subject that you do actually have some knowledge about - or alternatively, make sure you hire a writer who does.
If you’ve found a subject that no one else has touched, or even come close to touching, it’s unlikely that anyone will want to read it. The reason that there are millions of romances on bookshelves - and almost all of them the same - is that publishers know they sell. And like you, they’re interested in making money not breaking new ground.
So how do you assess the popularity of your chosen topic? Here’s a simple three-step process:
1. Identify keywords for your book idea.
2. Conduct a search of your keywords to determine how many people are searching for the information you’re putting out.
3. Run your keywords through the search engines and look for the following information:
A. The number of e-books already available on the subject.
B. The number of paid sponsor ads for the search. This indicates that there is interest on the subject - otherwise big companies wouldn’t be wasting their marketing budgets to sponsor the searches.
And what does all this information tell you? First, it tells you whether there is a market at all; and secondly it tells you whether the market is saturated.
Although all these types of books sell, the how-to-books and guides are by far the best sellers on the Web. You don’t have to be massively original here. The most profitable books are those that offer a slightly new take on a topic with proven popularity. There’s no point in picking a subject that only interests you and your best pals.
I’ve found that these are the ten most popular - and most profitable - topics for “how-to” e-books.
1. Making money.
2. Saving money.
3. Saving time.
4. Saving effort.
5. Building a more comfortable life.
6. Achieving greater success.
7. Solving a problem.
8. Increasing knowledge.
9. Attaining better health.
10. Gaining information.
Those are pretty general, and clearly you’re going to have to generate ideas that focus on a particular topic. A book entitled “Making Money” isn’t going to sell many copies; a book entitled “Making Millions in Your Pajamas” will.
When you’re looking for a topic, first make sure it’s a subject that you do actually have some knowledge about - or alternatively, make sure you hire a writer who does.
If you’ve found a subject that no one else has touched, or even come close to touching, it’s unlikely that anyone will want to read it. The reason that there are millions of romances on bookshelves - and almost all of them the same - is that publishers know they sell. And like you, they’re interested in making money not breaking new ground.
So how do you assess the popularity of your chosen topic? Here’s a simple three-step process:
1. Identify keywords for your book idea.
2. Conduct a search of your keywords to determine how many people are searching for the information you’re putting out.
3. Run your keywords through the search engines and look for the following information:
A. The number of e-books already available on the subject.
B. The number of paid sponsor ads for the search. This indicates that there is interest on the subject - otherwise big companies wouldn’t be wasting their marketing budgets to sponsor the searches.
And what does all this information tell you? First, it tells you whether there is a market at all; and secondly it tells you whether the market is saturated.
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