We discussed earlier the importance of choosing the right topic or your Ebook. The Internet is primarily used to communicate, entertain, educate and research. It is thus no wonder that nonperishable, information-intensive products - including books, travel guides, magazine subscriptions - are the most popular online products at present. Content-rich sites, subscription-based sites to advertiser-supported sites focusing on a wide range of topics, have been sprouting all over the Internet.
Ebooks and guides on various subjects have been prospering in the recent past. Anything you can put in a physical book, you can put in an Ebook. You can sell just about any content - as long as you have an offering that has a market and an ability to get it (legally) to your customer. Yes, there are exceptions. In some cases you might be competing with big companies with a chunk of the market share.
Here are some categories that you may pursue:
Personal advice, motivation and self help sites
There are several sites aimed at the individual - mainly motivational and self-betterment sites. Such sites offer tips, articles, advice and counseling on how to build self-esteem and self-confidence and reduce stress for a happier life. You may also provide great inspirational quotations, inspirational stories, motivational poems, and other resources to motivate and inspire your visitors. It could include psychology tests, IQ tests, emotional intelligence tests and personality tests for self-help improvement.
The market for personal advice and counseling, especially for students is pretty big. You can provide educational counseling through such sites. Professional advisory information and training is covered in a subsequent category.
Fitness and health, diets, weight loss sites
These sites provide complete guides, articles, tips and counseling on proper eating and exercising habits, benefits of diet and exercise, fitness techniques, diet articles and diet tips, weight loss, as well as some of the popular diet plans. It includes tips from fitness experts, reviews of fitness and diet programs, message boards, forums and discussions on health and fitness.
Information of various nutritional and diet supplements, healthy and non-healthy foods can be included. Some of the popular fitness and health sites are eDiets.com and WeightWatchers.com.
Not all the sites are comprehensive in nature; most in fact focus on some specific program(s) and try to promote those programs to their members. Members are provided not only great details about some proprietary programs, but also personalized guidance to suit their individual cases. Members are also able to share their experiences. Generally, such sites will also offer privileges and discounts to their members to avail of fitness equipments or nutritional supplements or membership of fitness clubs.
Credit Help websites
This category includes sites offering access to consumer credit history records and related content, for example ConsumerInfo.com and CreditExpert.com. Such websites also offer credit counseling and tips as well as credit consolidation services. Articles, guides, and tips for credit improvement are provided.
Medical research websites
These sites focus on medical issues and/or health insurance. Medical research websites provide an extensive listing of research resources on various diseases and promotion of health through public education. It includes clinical information as well as information about doctors and hospitals in all states. Information on medical ethics and fraud is also provided.
Medical Journals, publications, and articles are often presented. Such websites are a good resource for lists of National Institutes of Health, medical encyclopedias and dictionaries, and extensive information on prescription and nonprescription drugs. Apart from these, all information related to Medicare and health insurance can be found on these sites.
Consultants, paralegal and legal researchers and consumers are amongst those who have interest in such sites.
You may also like to consider a site that provides information on health and medicine for the general public or for a specific target group, say women, nursing mothers. While there are quite a few sites that offer this type of information free, there is room for those that can provide uniquely targeted information. Alternate and complementary medicine and therapy is another area evoking considerable interest and audience.
Personal Finance and Investment
These sites offer advice and tips on managing personal finance and investments. These include articles and guides from financial experts and assist in retirement planning. Such sites provide comprehensive information on various investment plans such as investing stocks, mutual funds, bonds, real estate and so on. They also offer advice on taxes.
Finally, once you have selected your subject, it’s just a question of putting it all together and making the sales. Show it to your friends and colleagues to get their feedback, add some pictures to break up the text if you can, and upload it onto your server.
Your basic sales method is likely to be through a website, but e-books also make great bonuses, joint venture opportunities and ways to add extra value to your sales.
Information products have two great advantages. First, they’re dead easy to put together. If you’ve always thought of yourself as a bit of a writer and want to do it yourself, you can have fun and hit the keyboard. If you’d rather pay a pro, you can probably make the money back once you’ve shifted about thirty or forty copies - follow my marketing methods and that will take you less than two weeks.
Best of all though, information products give you an unending stream of revenue. Once you’ve uploaded the book onto your server and set up the website and payment system, they money pretty much rolls in by itself. There’s no shipping, no inventory, no fiddling about with order sheets. You just keep an eye on the marketing, make sure the users keep coming and count the number of times people download. Put a series of books like this out, combined with my marketing methods and you’re looking at a very nice way to make a living.
You can also sell a range of other products. One of these is software, which is discussed later on in this book. For now, lets examine some other marketing techniques such as Press Releases.
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